Einstein Quote

I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.

Albert Einstein

Mobile SEO

Do you have a Mobile SEO marketing strategy? Mobiles have overtaken desktop PC as the primary device for website access and according to Google people are five times more likely to leave a site if it isn't mobile friendly, or if it takes more than three seconds to load. Perhaps your website is already responsive, but make sure its optimised for mobile devices to ensure you reach all those potential customers.

E-commerce: Anchoring & Ordering

Anchoring describes the common human tendancy to rely heavily on the first piece of information offered when making decisions.  This information is then used as a reference point to make subsequent judgements. You can utilise anchoring to great effect in e-commerce. For example, if you sell laptops on your website, put the most expensive one at the top of the list, the next one down will instantly look more affordable.